- Pre-production
- Planning
- Editing
- Concepts
- Filming
- Production
- Brief - Duration, concept, purpose, limitations/budget/time, and target audience
Creative Team
- Executive Producer - getting costs/ Finances/Budgets
- Writer - Takes concept and writes script from this (in this case, it is my lyrics of my chosen song)
- Producer- Secures/oversees creative team - develops shooting schedules/ manages budget and time frame for completion
- Director - Creative control of production/Directs performance of cast and crew
- Production Manager - day to day coordinator of production (people, equipment, facilities, catering, post production)
- Storyboard Artist - works with producer/director to develop the storyboard of script
- Camera Operator
- Sound Technician
- Light Operator
- Actors (Main Talent)
- Editor
Pre-Productions
- scene breakdown
- location listing
- prob and costume listings
- shot lists - time needed and camera angles (where, when, how long?)
- casting
- equipment list/hire
- transport
- informing people
Production
- film a scene 3 or 4 times(for continuity purposes)
- health and safety report
- Offline edit - more film than neede for online cutting and etc.
- online edit - graphics, titles, and effects
- Sound mix can then be made - making sure all sounds are level (not too loud or quiet - continuous sound level through the video. However, as I am making a music video, the only mix I have to do, is to make sure that lip syncing is correct)
In all media texts, a narrative is essential. A narrative allows a text to have structure, this allows a music video to have a story; For example, the cliche love story "boy gets the girl" or a "break-up" love song.
The plot of a media text (film) is how we see what happens - Ordering of events as music videos are not always in chronological order (e.g. flash backs).
To analyse music videos, we use the chronology (time order), story and plot of the narrative to understand what the the song or video is about.
Within music videos, sometimes we allow the sound, cinematography, mise-en-scene and editing to be create verisimilitude/realism to the video.
A theorist Tim O'Sullivan et al (1998) argues that all media texts tell us a story. Through careful mediation, media texts offer a way of telling us storied about ourselves - these stories are not always personal however the story is relatable.
A media text which is produced has to reflect the values and ideology of the society which consumes it. My media teacher (Tim) suggested the everything has a narrative we need to deconstruct.
For example
Madonna- Vogue
For example
Madonna- Vogue
- the representation in her music video is class through the use of its ideology and mise-en-scene
- intertextual referencing by the use of mise-en-scene of 1940's Hollywood dress
- "something better than you are today" when she is dressed like the iconic Marilyn Monroe
- Lots of posing reinforcing the title of the song "vogue"
- Editing is done on the beat
- Self reflexive/self awareness - conical bra
- singing about hollywood - same iconography in the video
This links in with Michael Shore's (1984) theory that music videos consist of "recycled styles, images overload, classic storytelling motifs and vanity in the moment"
Madonna's music video "Vogue" links to this theory because Madonna is referring to the 40's/50's icons and she wants to present herself as an icon of today trying to be glamourous as they were. This is reflexive as it is an intertextual media text being "vanity in the moment".
Madonna's music video "Vogue" links to this theory because Madonna is referring to the 40's/50's icons and she wants to present herself as an icon of today trying to be glamourous as they were. This is reflexive as it is an intertextual media text being "vanity in the moment".
Music videos - Audio visual poetry?
Sven Carlsson (1990) suggests how there are two aspects to a narrative structure.
These being
- Performance clips - The actual artist singing
- Conceptual clips - Abstract
However, Andrew Goodwin (1992) suggests how three aspects to a narrative structure are the following
- Lyrics/Story - "classic story telling motifs" (linking to Michael Shore)
Rebellion again religion, society, Authority, parents; Concerns about the enviroment, sexualities and etc..
A good example of a band which have lyrics about the government is 'The Jam' with their song "This is a Modern World" - Performance - This is when the artist/band is performing in a music video(elements of verisimilitude, pastiche, post modern re-use and intertextuality)
- Abstract - Style over content - This is a every artistic approach to producing a music video
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