Existing Digipacks and Posters in my chosen Genre

Choosing these two artist digipacks to look at, I will be able to look at the conventions they both have and compare the layouts. The First digipack I'll look at is from...

Lana Del Rey 

This is her "Born to Die" Album cover. The images on the right are ones from the music video which promotes more views on youtube and sales. By having different covers, this allows fans to buy more, like a collector would. 

This is the poster to promote her album for appearances in magazines, television and on boards for on the streets. The images is once again different to the original CD. By doing this, it will attract more of an audience by re-promoting her product. 

This is the Digipack which is different to the one seen above for the same album "Born to Die". This once again is a good way to promote more sales as it will be recognisable to the advertisement so original fans and new fans will recognise the album. 

The XX

This is their album above. The XX are recognised by their logo of an X. With every album, the X is filled with either a picture or colour. This makes it simple when designing a new album. This isn't what I plan to do, however, if I were to do this project again, a logo would be a lot easier. As there isn't a lot to the digipack and it is simple, it makes a bold imprint which people will remember. This is why when advertising with a poster, litter effort is carried out, however once again, the bold X logo and the fact the band are in the X create a impressive poster and having the album name beneath the X draws interest into what Coexist is.  

You Me At Six

You Me At Six have taken a different approach to promotion of a CD as they have packaged it in a book as well (I was unable to find images of the inside. The CD is exactly the same) This makes fans want to buy it as a momentum to the band which could promote sales. 

As you can see from the two images below, the same image has been used to promote the tour, CD digipack and Poster. This allows it to be recognisable to fans and other audiences when repeatedly being on adverts on the television, magazines and posters. 

From this I think I will take an approach similar to Lana Del Rey's digipack and poster... I won't have all the picture in my CD the same as I would like to show a variation in my best skill which is photography and photoshop, however, I will be using one of those photographs for my poster to show continuity. 

I also plan to make a t-shirt as part of my merchandise using one of my photographs on them.