The opening scene of this video begins with a rectangle in white which is a recognizable logo for the band, beginning with this logo allows the audience to see that the music video is by the band "The 1975" before the artists even appear in the video. Linking in from the logo of the first scene, there is a fade edit used to fade the logo out and the singer in. Doing this reinforces that the song is by this band as this scene continues to show members of the band playing their instruments. This genre is indie/soft rock, the conventions of this video are verisimilitude to rock music as they're usually is a band playing their instruments but this is slightly different as it also tells a narrative by the use of the lyrics and what happens within this video also reinforces the lyrics as when the lyrics 'With nothing but your t-shirt on' there is a woman with no shirt on.
Within music videos there is a lot of repetition of shots or shots that look very similar to each other for example, in this music video, in the first few shots we are shown the band playing there instruments and the singer singing then we go so a shot of a character (which is representing the narrative whilst reinforcing the lyrics), and then back to the band playing their instruments but then the second time we go back to a character, it is not the same person, this is done because the conventions of the mise-en-scene (the character wearing their hood up and looking upset) allows whoever the audience may be to relate to the video as most people have gone through an argument between their boyfriend/girlfriend and involving men and women in this video allows this to create realism and verisimilitude.
There are various types of cinematography used such as still shots being, close ups, medium close ups and some long shots. Although the director has used various still shots he has also used tracking. For example when the members of the band are moving of the spot and move their body to the left, the camera tracts to the right - this is done on one of the medium close ups of the chest below.
The development of this narrative is shown through the characters of the video and by the projections on their body. When the lyrics 'If you wonna find love then you know where the city is' A city projection is projected on to a body of a man to link in with the story of the narrative.
Also in this video, there is a projection with the words "sex shop" and triple x projected onto a woman. We would not sterotype women to go and have sexual relations casually, although, as this song is about heart break and sung by a man, this would suggested an opinion of the woman by the audience as a 'slut' or 'cheat'. This sterotype is all treated by the lyrics and mise-en-scene of the video.
As a general statement, the cinematography is smooth and consists of medium, close up and long shots; however the editing allows this video to looks smooth but the quick cuts from each shot taken. By not staying on the same shot for a long period of time (I this case more than 10 seconds) it keeps the viewer intrigued to carry on watching it.
I believe the video is edited to be in black and white so that the viewer consimtrates more to the music/natrrative the lyrics produce rather than the narrative in the video. What I mean from this is that some music videos, such as this one have the same narrative in the video as the lyrics; but arctic monkeys have a music video called 'leave before the lights come on' which I found that I consimtrated more on the video than actually listening to the song. In some aspects you can relate the video to the lyrics but most viewers will just understand the narrative of the video than the lyrics.
This music video consists of 2 out of 3 of the narrative structure. It is a perforamance as for the projections and camera movement but it is narrative which projects the same story as the lyrics do.
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